1. Internet marketing / E-business strategy
E-commerce case studies ¦ Microenvironment ¦ Macroenvironment ¦ Marketing Mix
2. Customer Relationship Management (E-CRM)
Email marketing
3. Online customer experience management
Website design & usability ¦ Web accessibility ¦ Persuasion & conversion marketing ¦ Online customer service
4. Performance measurement & improvement
Web analytics
5. Search Engine Marketing
Search Engine Optimisation (SEO) ¦ Pay Per Click (PPC) Search Marketing
6. Online PR
Really Simple Syndication (RSS) ¦ Online Copywriting
7. Online Partnerships
Affiliate marketing
8. Internet / Online advertising
Online media consumption ¦ Paid search marketing
9. E-mail marketing
10. Buzz and Viral Marketing
E-commerce case studies ¦ Microenvironment ¦ Macroenvironment ¦ Marketing Mix
2. Customer Relationship Management (E-CRM)
Email marketing
3. Online customer experience management
Website design & usability ¦ Web accessibility ¦ Persuasion & conversion marketing ¦ Online customer service
4. Performance measurement & improvement
Web analytics
5. Search Engine Marketing
Search Engine Optimisation (SEO) ¦ Pay Per Click (PPC) Search Marketing
6. Online PR
Really Simple Syndication (RSS) ¦ Online Copywriting
7. Online Partnerships
Affiliate marketing
8. Internet / Online advertising
Online media consumption ¦ Paid search marketing
9. E-mail marketing
10. Buzz and Viral Marketing